Luxury Vacation Rental Marketing Transformation
Client Overview
Villa Monticello is a luxury 4-bedroom vacation rental property in Costa Rica, offering premium accommodations for families and groups seeking an exclusive getaway. The property features stunning views, private pool, and high-end amenities.
Target Market
Affluent families and groups from US/Canada seeking luxury Costa Rica vacation rentals
Booking Channels
Direct bookings, Airbnb, VRBO
The Challenge
Low Visibility
The property had no dedicated web presence — relying entirely on Airbnb and VRBO listings that competed with hundreds of similar properties.
High Platform Fees
Third-party booking platforms took 15-20% of each reservation, significantly impacting profitability.
No Brand Differentiation
Without a dedicated website, there was no way to communicate the property's unique value proposition or build a direct relationship with guests.
Inconsistent Marketing
Social media was sporadic, and there was no paid advertising strategy to drive bookings during slow periods.
Services Provided
Website Development
We built a high-performance Next.js website showcasing the property with professional photography, virtual tour integration, amenity details, and direct booking inquiry forms. SEO optimization for Costa Rica luxury rental searches.
Social Media Marketing
Consistent content calendar featuring property highlights, area attractions, and guest experiences. Instagram and Facebook presence building brand awareness and engagement.
Paid Advertising
Meta Ads campaigns targeting high-intent travelers searching for Costa Rica vacation rentals. Retargeting campaigns for website visitors who didn't convert.
SEO & Content
Content strategy targeting "luxury vacation rental Costa Rica" and related searches. Blog content about Costa Rica travel, local attractions, and guest guides.
Results
Direct booking inquiries
Booking platform dependency
Google ranking for target keywords
Average website load time